OSCAR G @ Rumor


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Rumor Presents….

OSCAR G:

If you were to get out a map and track the history of house music – with endless lines sprouting from New York, Chicago and Detroit to points all over the world – you’d have to make a big, red circle around Miami, Florida, and start drawing.
Miami was never ground zero to a full-fledged subcultural movement. But it is where Oscar Gaetan, better known as Oscar G, has lived every day of his life. And that fact alone makes it a hub on the global underground.
An award-winning songwriter, producer, and DJ, Oscar is one of dance music’s brightest and most enduring stars. As part of seminal production teams Liberty City, Murk, and Funky Green Dogs, he boasts hits – Billboard chart-toppers as well as underground smashes – in every decade, every trend, and every market. “Some Lovin’,” “Fired Up,” and “Dark Beat” are more than just tracks: They are moments, shared by clubbers worldwide. They’re the kind of moments Oscar still creates at Space Miami, his hometown superclub, where he’s been a resident DJ for a staggering eight years – coming full circle after a globetrotting career.
Oscar and longtime friend and production partner Ralph Falcon grew up in a Miami enlivened by the fresh spirit of hip-hop. “Break dancing, graffiti and the music that went along with it: That’s really what got me into DJ-ing in the first place,” he says. By the age of 12, he was already spinning at school dances.
Oscar and Ralph started working together at the end of high school, blending the sounds of their youth with the beginnings of house, like Ten City and Blaze; and the darker Euro bands of the time, like Depeche Mode and New Order. “We were always big on doing our own sound, with our own feeling and vibe in every aspect of it; from the way we mixed things to the sounds we chose,” says Oscar. “I remember being obsessed with that for years, and then people started to listen.”
The early years bore some of the work for which they’re still best known, like often imitated, never duplicated vocals “Some Lovin’,” “If You Really Love Someone,” and “Reach For Me” (Tribal). Upon their release in 1993, the pair became instant superstars. “Europe kind of grabbed us,” says Oscar, so they spent a good amount of time touring overseas, eventually visiting every major and minor outpost of the global dance scene, including Zouk Singapore, Ministry Of Sound London, and Stereo Montreal.
“Fired Up!” (Twisted), their biggest hit ever, followed in 1996. It topped the Billboard Dance chart, and even cracked the Top 100, peaking at No. 80. They would go on to remix countless major pop artists, from Madonna to Cher to Donna Summer; and appear on mainstream outlets like MTV and Top Of The Pops. The boys also cut two complete Funky Green Dogs albums for major label MCA, “Star” (1999) and “Super California” (2001). But their own measures of success were still decidedly underground: “Once Junior Vasquez played our records at Sound Factory [in New York], we felt like we could retire, and at that point we were like 20,” says Oscar.
In March 2000, Space opened in downtown Miami with Oscar as the Saturday night resident, just as the world was paying its annual visit for Winter Music Conference. The club – with its cavernous main room, pummeling German sound system and nitrogen blasts – was the talk of dance world, and the legend of Oscar’s residency began to grow.
The year 2003 was a big one. Oscar released the “Live @ Space” (Star 69) compilation, and won the Club World Award for “Best Resident DJ” (which he won again in 2007). Murk set a new Billboard Dance chart record, with five No. 1’s in a single year: Four singles from their self-titled artist album on Tommy Boy Records, and “Dark Beat” (Twisted), tribal house’s first real vocal anthem, which found its way from dance floors onto mainstream radio. “We came up with ‘Dark Beat’ in about 15 minutes. Whenever things come that quickly, you know there’s something to them,” says Oscar. “But we didn’t think radio or anthem; we were thinking more like, ‘Oh man, Danny Tenaglia’s gonna be all over this!’”
In 2006, Oscar became one of Pacha New York’s only non-NY-based monthly residents, strengthening his bond with his home-away-from-home, and its rich dance history. He released a second installment in the Space series in 2007, starting new relationships with Nervous Records in the U.S. and CR2 in the U.K. CR2 also snapped up the Murk catalog, and commissioned new remixes of the classic tracks, including Paul Woolford’s takes on “If You Really Love Someone” and “Reach For Me.” And in 2008, after nearly two decades making music, Oscar released out his first solo album, “Innov8” (Nervous).
Even though his passion for music creation is undeniable, it’s in his DJ booth where Oscar feels most at home. “On the music side, I’ve felt pretty energized lately, because the changes in the industry really enable you to be a lot more experimental and take more chances,” he says. “But DJ-ing to me always comes first: I really believe in it as an art form. Having a residency like Space, with a regular crowd, it’s the ultimate.”
Main Room:

DJ Morgan Page:

http://www.morgan-page.com/

http://www.youtube.com/user/nuancerec

http://www.myspace.com/morganpage

http://www.twitter.com/morganpage

DJ Michael Myers:

http://www.djmichaelmyers.com/

http://twitter.com/Djmichaelmyers

http://michaelmyers.podomatic.com/

LEV Room:

DJ Elvis Suares:

http://www.twitter.com/ElvisSuarez

https://www.facebook.com/pages/DJ-Elvis-Suarez

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Rumor:
1500 Sansom street, Philadelphia, PA 19102

http://www.rumorphilly.com/

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http://www.phillyhousemusic.com

AC Targets Younger Audience


AC Targets Younger Audience
Article By: Sean Evans – June 10, 2010

Atlantic City used to be your grandfather’s miniature, East Coast version of an old school Vegas. But while silver-haired octogenarians still swarm en mass to the penny slots and all-you-can-eat buffets, the entertainment mecca of South Jersey is successfully rebranding itself as a young person’s destination. Widely regarded as the impetus for the shift was the opening of the Borgata Hotel Casino & Spa in 2003 and its nightlife programs, which tap into the youthful, hip and trendsetting New York City and Tri-State demographic.

Seven years later, new neighboring entertainment groups are steadily chipping away at the nightlife monopoly that Borgata has enjoyed for so long. “Now there’s The Pool at Harrah’s, [Cabana Club] at the Chelsea Hotel, Providence at the Tropicana and our venue, Dusk at Caesars (pictured below),” says Eric Millstein, president of Dusk Management Group. “Casinos have realized that non-gaming entities, such as nightlife, are a necessity to success.”

Interestingly, each venue has established its own niche sub-market within the younger consumer set. “Take Harrah’s and its pool. They’ve gone after a local clientele with different promoters and events, and they’re very busy,” Millstein says. As for Dusk, it’s a young-Hollywood-driven club. With weekly hosts like reality stars Brody Jenner or Audrina Patridge and Victoria’s Secret Angel Alessandra Ambrosio set to emcee the club’s first anniversary, the club has a tremendous appeal for a more elite group of 21- to 30-year-olds.

Part of winning over the more fickle, youthful spenders is understanding their needs and wants right down to the type of music thumping through your speakers. Electronica, “Happy House” and mashups are emerging as crowd favorites for all the haute AC spots. Saturday night at Dusk is mashup night, where no one track lasts longer than 45 seconds. “It’s perfect for a very hyper and sensory-overloaded generation with shorter attention spans,” Millstein explains.

Also hopping into the bourgeoning market are turnkey companies that create, produce and deliver events such as Todd Rodeghiero and Mark Marek’s Art of Electronica, which puts on electronica-based events. With more than a decade of experience between the duo in digital media marketing and hospitality, the Philadelphia-based upstart is launching its brand with a daylife event, Nervous Beach Party, for 1,000 consumers on July 4 at the Hilton Beach Bar. Since the company is 360 degrees, they’ll book top electronic artists (this event features Oscar G and Pablo Ceballos), secure the venues and sign on sponsors for advertising and media outreach. The turnkey approach is appealing to a broad subset of potential advertisers than the typical liquor sponsors, though Cabana Cachaca is a partner at the event.

“For our first party, we’ve brought on TrainingCamp.com as a key sponsor. They’re an information technology solutions company,” Rodeghiero shares. How do you secure an IT company to sponsor an electronic dance beach bash? “They’re looking at our future plans and how we plan to grow our core base. For them, this is more of a branding initiative,” he explains.

So as Cadillac Escalades increasingly replace DeVilles in the driveways of AC casinos, venues like Dusk and companies like Art of Electronica continue to keep their finger on the pulse of their target consumer. “In nightlife, if you don’t update your product, you’ll quickly get passed by. In this business, being older and more mature isn’t necessarily the best thing. You have to be open to seeing and spotting new trends and acting upon them,” Millstein concludes.

JULY 4TH A.C. NERVOUS BEACH PARTY w/ OSCAR G and PABLO CEBALLOS


AOE and DeepSpaceLife  Presents… Nervous Beach Party ft. OSCAR G and PABLO CEBALLOS
…along with John Alvarado aka Mista A, Dj JNH

July 4th 2010 // 12noon – 8pm Outdoor Daylife Event // Atlantic City, NJ

ART OF ELECTRONICA, and NYC’s #1 House Music Label NERVOUS RECORDS, Present a special Sunday Beach Party at The Hilton AC Beach Club with music by OSCAR G & PABLO CEBALLOS. Beats on the beach.

AC HILTON CASINO RESORT ::: HILTON BEACH CLUB
(BOSTON AND THE BOARDWALK)

TICKETS WILL GUARANTEE IMMEDIATE ENTRY BEFORE 2PM AND PRIORITY ENTRY AFTER 2PM. DON’T WAIT IN LINE. BUY A TICKET.

Email for VIP Cabana Service: trckd@trckd.com

SPONSORED by…

Cabana Cachaca Rum
Trainingcamp.com

OSCAR G

Oscar is widely considered to be one of America’s premier DJs. From regular appearances in Canada to Pacha New York to memorable summer sets in Ibiza for Pacha, he is a seasoned performer. Among hundreds of other prominent performances, is his headlining performance at Australia’s largest Millennium event, and regular crowd-rocking sequences at Zouk (Singapore), Ministry of Sound (London), Shindig (Newcastle), Stereo (Montreal).

PABLO CEBALLOS

Hailing from Madrid, the tribal capital of the world, Pablo Ceballos has become somewhat of a household name over the past few years. Alongside Chus and his other partner in crime, Carlos Calico, this motley crew developed one of the most significant house labels in recent memory, Stereo Productions. Never one to disappoint behind the decks or within the studio environment, Ceballos career as a standout within the industry has only just begun.

ALONG WITH

JOHN ALVARADO aka Mista A.

DJ JNH of dance.philly

PROMOTIONAL PARTNERS………TICKET SALES LINK

NERVOUS RECORDS

DECIBEL RECORDINGS

BUY TICKETS HERE:  http://www.wantickets.com/EventDetail.aspx?e_id=115095&res=mt

MiMi TV

Email for VIP CABANA SERVICE: trckd@trckd.com with subject deepspacelife

Text AOE to 77950 For Info

*All Weather Event. Event will be moved indoors in case of disruptive weather.